B.R.A.D. Programs

Web site


We hope that this site will give useful facts about alcohol and its use and abuse. It is our intention to keep this site current and interesting.

Birthday Card Front


B.R.A.D. provides young adults turning age 21 with a birthday card. The card tells Bradley McCue's story, provides information about alcohol poisoning symptoms and a reminder to celebrate responsibly. Over 131 US colleges and universities in 31 states have distributed over 400,000 B.R.A.D. birthday cards. Web site visitors can request cards for individuals on-line, (Request 21st Birthday Card).
If you are interested in sending cards to students at your school, click here for information.
For those interested in reviewing the details of the survey of students receiving the B.R.A.D. birthday card, please. Click here for survey details.

Speaking Photo


Age appropriate presentations have been delivered to over 200 middle and high school, and college level audiences.

Wallet Front


Laminated wallet cards have been developed to provide important information regarding the signs, symptoms and appropriate emergency measures for dealing with alcohol poisoning. Over 750,000 have been distributed to high schools, colleges, and interested groups and individuals. The cards are also used as birthday card inserts by many of the colleges participating in the B.R.A.D. birthday card program.


For any questions feel free to contact us on contact@brad21.org